Well this is the final product that we came up with. Its a video consisting of a series of posters that makes up the movement of the plane flying towards creativity.
To explain our concept in brief, our concept phrase is
Creative Multimedia in Advertising, the media for conveying messages.
The plane acts as the symbol for message and we have the plane moving to represent the act of conveying the message.
Riding on top of the plane are objects which represents the current age of technology as well as representing Creative Multimedia. The variety of objects on the plane symbolizes the diversity of media making up multi- media and at the same time symbolizing creativity as well because the diversity of these objects/tools has created a bigger platform for creativity to strive in.
Lastly, we have the tail banner of the plane bearing all the logos. This symbolizesthe importance of advertising in creative multimedia in conveying a message. As the plane flies, the tail will follow, showing that creative multimedia and advertising comes hand-in-hand and is important in conveying a message.
The plane then flies off to the creative world represented by the bulb.
Here are the individual images of the posters.
