- is and idea generation method which allow us to systematically generate new ideas through a fixed formula.
- First, you need to find a random word. Then, you need to find associations and use the associations to create new ideas.
- I found a website that state out the explanation of random word. http://creatingminds.org/tools/random_words.htm
Random Association : Exercise
- create "scary images or object" that will instill fear among people through the ages.
- the random word that given was "kitten"
- associate that chosen by me, head, claw and tail.
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